Kenya: WRC Safari Rally Receives Sponsorship From Supermarket Chain Quickmart

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Nairobi — As part of the sponsorship package, Quickmart has been named the exclusive Official Retail Partner for the WRC Safari Rally.

The sponsorship package will also see the retailer sponsor Kenya’s trailblazing female rally driver Maxine Wahome and FIA Junior WRC contender McRae Kimathi.

Also benefitting from Quickmart’s package is Steve Mwangi, former Rallye Sports Club Formula Club Series rally winner who will be battling it out at the KNRC level.

While making the official partnership announcement, Quickmart’s Deputy CEO, Jacques Dome affirmed the company’s commitment to supporting the drivers to effectively compete in the showpiece while expressing optimism of their chances;

“This sponsorship goes a long way in boosting their morale and letting the drivers know that we are solidly behind them and we will be present to cheer them on from flag-off all through to the finish line.”

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“These young rally stars embody the persona of Quickmart – Young, Agile, Kenyan and achieving greatness,” said Jacques.

“As a company, we aim to support the new generation of drivers and support those we believe have the highest potential to break the ceiling and venture professionally.”

“We are delighted to have the backing of Quickmart, it sends the right message that willing local corporates can support local drivers,” said Maxine.

At 26, Maxine Wahome already has nearly 10 years of experience in motorsports; having started on the autocross track at a young age and making her rallying debut at the 2021 WRC Safari Rally event in Naivasha.