Kenya: Elsa’ Is the Story of Kenyan Comedian and International Star Elsa Majimbo

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Elsa Majimbo’s meteoric rise to stardom shows no sign of letting up. The Kenyan Instagram star has gone from short funny videos to fashion collaborations, a designer Alphabet Book for Kids and Adults, NFTs, and now her debut film ‘Elsa’ will premiere at Tribeca Festival in June 2022.

We’ve all said it before and will probably keep saying it in awe, but who would have thought eating crisps online while delivering monologues that reflect daily life, would be a one-way ticket to stardom?

“No prophet is accepted in his own country,” and for Elsa Majimbo the resistance she faced at home stands as proof of her destiny. It could be that Kenyans being an incredibly hilarious group look for more nuance in their comedy or that Elsa’s delivery and format were adapted from a different female comedian who had more local support. Either way, Elsa’s international fanbase helped catapult her to stardom.

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She met what started as a right place right time situation with preparation, tenacity, and imagination. She is the first comedian in history to collaborate with Haute Couture staple Maison Valentino. This first edition of her debut book, “The Alphabet for Kids & Adults” is a children and adults book co-created and co-written with Mohamed Kheir and presented by the Maison. In her comedic style and tone, Elsa takes the reader through the alphabet from A to Z with two definitions for each letter, one for children and one for adults.

Shortly after, she and her team entered the metaverse by releasing an NFT collection of her letters. ‘The Alphabet NFT Collection’ started with 26 unique letter animations, followed by three releases of eight letters and ending in a raffle. Whoever acquired the NFT letters E L S A could enter a draw to win an exclusive Maison Valentino x The Alphabet for kids & Adults book.