Kenya: Eliud Kipchoge Remains Kenya’s Tourism Ambassador as KTB Renews Contract

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Nairobi — Kenya Tourism Board (KTB) Friday renewed its partnership with World Marathon Record Holder Eliud Kipchoge as the Magical Kenya Ambassador.

The partnership is part of the continued efforts by the Board to leverage Kenya’s status as a global sporting powerhouse to market the destination to the world.

Eliud was first signed as Kenya’s tourism ambassador in 2020, a partnership that saw the champion promote Kenya as a preferred tourism destination locally, regionally, and internationally through various campaigns.

Speaking during the announcement at an event held at Karura Forest Eliud Kipchoge said that he was honored to renew his partnership with Magical Kenya as its destination ambassador, noting that his love for Kenya made the engagement fulfilling to him.

“I am very delighted to renew this partnership with Magical Kenya which has now become my family. It is such a great honor to be given the responsibility to represent my country as its Tourism Ambassador. I have enjoyed this role which has also made me learn a lot about Kenya. for instance, in 2020, I was able to witness the great wildebeest migration, today I am at Karura forest which is an important conservation ecosystem in Kenya. I hope that I can continue to serve my country in this role and also raise awareness of conservation and the beauty of Kenya.” said Kipchoge

Kipchoge added that the industry had suffered a lot during the covid -19 pandemic and therefore required support from all Kenyans, especially during this time when it is looking forward to a comeback.