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Nairobi — The Kenya International Convention Centre is banking on incentives to market the delegate experience and Kenya as a whole, Nana Gecaga has said highlighting the convention’s recent participation in the 94th Academy Awards popularly known as Oscars that took place in Los Angeles.
The use of incentives is part of the strategies used by the convention to increase the uptake of Meetings, Incentives, Conferences, and Exhibitions (MICE) and make Kenya an ideal travel and tourism destination.
During a media briefing held on Tuesday, Gecaga said that the convention is hopeful it will get a similar chance at the Cannes film festival scheduled for May 17, and seize the opportunity to further innovatively market the country, destination, and venue by telling the delegate experience to prospective clients mainly in the entertainment space.
KICC bagged a chance at the Oscars’ Dubois Pelin and Associates (DPA) gift suite which provided it an opportunity to engage various actors, actresses, producers, directors, media professionals, and influencers including Viola Davis, Joni, and Kirk Bovill, Daniele Lawson, Laura Goodwin among others.
Most of the celebrities were up for nomination at the Oscars awards.
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“These engagements are strategic in the new innovative marketing campaign that K.I.C.C is venturing into. With the various products gifted to the various guests, the media interviews, and one on one engagements K.I.C.C then leads an aggressive push on the various social media platforms to start telling the story about Kenya as a destination for business tourism, film tourism, leisure tourism, and KICC Delegate Experience Campaign,” said Gecaga.
Through the participation, 15 companies benefitted from the suites where they showcased their products including jewelry among many other items.
“Gifting suites is a lot more affordable way of having your brand positioned in an exclusive way and attract the high-end market. It was exciting and it is a plan of making gifting suites a part of Kenya’s destination marketing,” he said,
She further underscored the need to tap on film destination in order to market the country through movie production.
“When people come in for film production, you are able to pair them with local producers, we would come in with the crew, the experience will provide a ripple effect on other sectors of the economy,” she added.
She added: “This push on the various platforms leads to creating awareness which then leads to tourism business flowing into the country.”