Kenya: After Oscars, KICC Eyes Cannes Festival as It Banks on Incentives to Market Kenya

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Nairobi — The Kenya International Convention Centre is banking on incentives to market the delegate experience and Kenya as a whole, Nana Gecaga has said highlighting the convention’s recent participation in the 94th Academy Awards popularly known as Oscars that took place in Los Angeles.

The use of incentives is part of the strategies used by the convention to increase the uptake of Meetings, Incentives, Conferences, and Exhibitions (MICE) and make Kenya an ideal travel and tourism destination.

During a media briefing held on Tuesday, Gecaga said that the convention is hopeful it will get a similar chance at the Cannes film festival scheduled for May 17, and seize the opportunity to further innovatively market the country, destination, and venue by telling the delegate experience to prospective clients mainly in the entertainment space.

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KICC bagged a chance at the Oscars’ Dubois Pelin and Associates (DPA) gift suite which provided it an opportunity to engage various actors, actresses, producers, directors, media professionals, and influencers including Viola Davis, Joni, and Kirk Bovill, Daniele Lawson, Laura Goodwin among others.

Most of the celebrities were up for nomination at the Oscars awards.

DPA is the worlds leading global brand execution platform.

“These engagements are strategic in the new innovative marketing campaign that K.I.C.C is venturing into. With the various products gifted to the various guests, the media interviews, and one on one engagements K.I.C.C then leads an aggressive push on the various social media platforms to start telling the story about Kenya as a destination for business tourism, film tourism, leisure tourism, and KICC Delegate Experience Campaign,” said Gecaga.